recent acquisition of admob, so now into mobile ad world for hugely popular iPhone. features/fingers in pie google already have. In buying mode recent acquisition of Gixmo5 voip startup. less competition, not good for consumers? or continue to listen to wat people want n hit nail on head?

need some research into extent of googles reach now n where dey may go in future
Search giant Google has launched a new feature for its users, allowing them to view all the data across Google accounts from one page.
By Jennifer Scott, 5 Nov 2009 at 11:12
Google today launched a new tool enabling users to view all of their Google activity from one place.
Google Dashboard gives a summary of data associated with someone’s Google account, be it Gmail, web search history or Google Docs.