Creating A Buzz For An App – Part 2

Continuing our market research for the JobFinder App (as described in my last blog) I decided it would be good to examine the analysis that has been generated via Flurry. Looking at the past usage of the app should (hopefully) give us an insight into what currently...

Creating A Buzz For An App – Part 1

I have just finished reading part 1 of an excellent series of articles on Ray Wenderlich’s site entitled How to Market and Promote your Games and Apps. I expected the article to be a regurgitation or mash ups of ones I had already read, you know the type that...

iPhone4S Camera Comparison

We have a number of smartphone devices within the company to enable us to test the iPhone, Android and Blackberry apps that we develop. With the release of the new iPhone 4S with its “All-new 8 MP camera” we thought it would be good to do a comparison with...

Cross Platform Development – Options and Risks

It seems each day another company releases a cross platform development environment to allow “Joe (Tech) Public” to develop a smartphone app. However none of them are the golden ticket that their hype would have you believe. Some are aimed at a subset of...

Apps Are Not Just For The Big Boys

Hands up how many people own a smart phone? How many of those remaining believe they will own a smartphone in the next year or so? How many with a smartphone, or hoping for one in the near future, run their own business? Now those with their hands still up how many...

Technology in the Midlands

On business and social media sites such as Ecademy, LinkedIn and Twitter I often see networking events, conferences and meetings arranged for technology companies and contractors for the London area. Having had some contact with the North West region as well, I am...